
So what does owning the naming rights mean? Virtually nothing beside causing me to feel good about helping out the greatest radio station in the world and getting my name on a picture of not great quality on the station's flickr page. Sadly, this means more to me than it probably should.
Of course, there's probably some dude somewhere who's bummed that he didn't get the naming rights to that ladder and will have to settle for naming the station trash bin. Funny thing about altruism, somebody always gets hurt.
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